Should you need urgent health advice please contact your GP or call NHS 111. In an emergency please visit A&E or call 999

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ICON - Babies cry, you can cope: Video

Mum breastfeeding baby

ICON is a programme adopted by health and social care organisations in the UK to provide information about infant crying, including how to cope, support for parents/carers, how to reduce stress and prevent abusive head trauma in babies.

The evidence-based programme consists of a series of brief interventions that reinforce the simple message making up the ICON acronym:

I – Infant crying is normal and it will stop

C – Comfort methods can sometimes soothe the baby and the crying will stop

O – It’s OK to walk away for a few minutes if you have checked the baby is safe and the crying is getting to you

N – Never ever shake or hurt a baby

A video has been produced by the LLR Safeguarding Children Partnership showcasing the opportunities when health professionals will talk to parents/carers about ICON and crying, including anticipating and managing crying.

This video was not produced by Health for Under 5’s and may contain adverts.

Read more about coping with crying and your baby and their crying.

Never shake or hurt a baby. It can cause lasting injury, brain damage or death. Babies cry, you can cope; put your baby in a safe place and walk away until calmer.


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Leicestershire Partnership NHS Trust runs a confidential secure text messaging service for parents of children aged 0-19 years called Chat Health. The service operates Monday to Friday between 9am and 5pm, excluding bank holidays. All texts will be responded to by a public health nurse (health visitor/school nurse) within 24 hours. Outside of the service working hours, you’ll receive a message back to inform you that your text will be responded to once the line reopens.

Should you require urgent health advice in the meantime, please contact your GP, visit an NHS walk-in centre or call NHS 111. For emergencies, dial 999 or visit A&E.

Page last reviewed: 13-03-2023

Next review due: 13-03-2026