Warwickshire Welcomes Breastfeeding Scheme

The Warwickshire NHS Infant Feeding Team has introduced a new scheme for parents and businesses in Warwickshire that will enable and empower parents to breastfeed in public more freely. The scheme aims to support parents in their breastfeeding journey and break down barriers.

How to get involved

We are asking businesses in Warwickshire to sign up to the Warwickshire Welcomes Breastfeeding scheme to support local parents. By signing up to the scheme, you are agreeing to provide a welcoming environment for parents to feed their baby, with friendly, considerate service from your staff. We believe the scheme will enhance your business profile and provide free publicity as parents will share their positive experience with others. The scheme ensures that businesses and staff are aware of the law. Parents are protected by the Equality Act 2010, which states it is unlawful for a business to discriminate, harass or victimise a parent for breastfeeding a child of any age.

Breastfeeding the facts

Breastmilk has significant health and well-being benefits which research has shown to provide long-term positive effects on families. However, here in the UK, we have one of the lowest breastfeeding rates in the world. Whilst breastfeeding is an informed choice, parents face barriers such as lack of support, conflicting advice, limited exposure to role modelling, and isolation from family and friends. The Warwickshire Welcomes Breastfeeding scheme aims to raise awareness of breastfeeding, being the biological norm, and the more we can support parents to develop their confidence to breastfeed out and about the greater we can all work together to protect and nurture our families and our communities.

Interested in signing up?

Register your business for the Warwickshire Welcomes Breastfeeding Scheme and choose from posters or stickers to display in your window. Your business details will then be uploaded to our online interactive map.

Parents, if you are aware of a business who are breastfeeding friendly please direct them to this scheme.

Looking for your local breastfeeding friendly venue?

To find venues that have signed up to the Warwickshire Welcomes Breastfeeding Scheme, enter your postcode or select ‘Breastfeeding Friendly Venue’ on our service finder map.