Breastfeeding Friendly Scheme

Scheme encourages venues to sign up to being ‘Breastfeeding Friendly’.

Nottinghamshire County Council, district councils and Nottinghamshire Healthcare NHS Foundation Trust are implementing the Breastfeeding Friendly scheme. This aims to encourage businesses and venues in Nottinghamshire to sign up to being ‘Breastfeeding Friendly’ to help provide a more welcoming and positive environment for breastfeeding mothers. The Equality Act 2010 clarifies that it is unlawful for a business to discriminate against a woman because she is breastfeeding a child. The scheme asks businesses to adopt a positive breastfeeding approach, including providing a clean and comfortable environment for mums and to ensure staff are supportive of their needs. Businesses and venues taking part display window and till stickers letting people know they are welcome to breastfeed.

For any further information on the Nottinghamshire scheme contact:

• Broxtowe Gedling and Rushcliffe – Theresa at theresa.drozdowska@nottshc.nhs.uk
• Mansfield and Ashfield – Jo Glossop at joanne.glossop@nottshc.nhs.uk
• Newark and Sherwood, and Bassetlaw – Alison Jee at alison.jee@nottshc.nhs.uk