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A little bit of play goes a long way!
It’s Child’s Play is a campaign, led by the Social Mobility Commission, to encourage parents to interact with their children before they are school-age, in order to give them the best possible start.
It aims to show that each little bit of play goes a long way, and is invaluable to a child’s development.
It aims for parents to feel empowered to have a go at these small games with their kids, and even inspire them to discover their own.
It’s Child’s Play is all about showing easy ways to get kids school ready.
It focusses on fun and simple games that parents can play with their kids when they see the adverts.
The visual world that has been created is designed to be fun for kids, whilst being simple, clear, and easy to interact with for parents.
Find out more on the It’s Child’s Play website.
