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Unicef Baby Friendly Award

Healthy Family Teams celebrate achieving Unicef Baby Friendly Initiative Gold Sustainability Award.

Nottinghamshire Healthcare NHS Foundation Trust’s Healthy Family Teams service is celebrating achieving the Unicef Baby Friendly Initiative Gold Sustainability Award; a nationally recognised mark of quality care.

This prestigious accolade recognises a service for demonstrating sustainable leadership, a positive culture, ongoing monitoring and continued progression. All of these provide a solid foundation to promote, protect and support breastfeeding and create loving relationships between parents and babies.

The Healthy Family Teams were first accredited with the Gold Sustainability Award in May 2020 and this recent reaccreditation is testament to their ongoing commitment to deliver quality care for mums, babies and families. It is one of only two services in the East Midlands to achieve the award; the other being the Children’s Centre Service, delivered by Nottinghamshire County Council.

Assessing the Healthy Family Teams on the implementation of the Baby Friendly Initiative (BFI) best practice standards, the BFI assessors audited the service remotely and gained feedback from mothers receiving care from the team.

Areas of achievement in the accreditation report included:

  • The service adapted quickly and innovatively to continue delivering support for babies, mothers and families during the Covid-19 pandemic.
  • The service used technology to interact with families when Covid-19 restrictions prohibited them attending face-to-face groups. This included delivering virtual Breastfeeding Support Groups via MS Teams and using their Facebook Page, Notts Happy Baby Corner, to deliver live teaching and Q&A sessions.
  • Infant feeding leads quickly rolled out a blended approach to staff training, with opportunities offered in-person and virtually throughout the pandemic.
  • Breastfeeding data was presented effectively to staff at all levels. In addition, a 2% increase in breastfeeding at 6-8 weeks has been achieved this year, despite the challenges of the pandemic.
  • The service has successfully recruited a third Infant Feeding Lead, allowing the service to be split into three geographical areas – Bassetlaw, Newark and Sherwood; Mansfield and Ashfield; Broxtowe, Rushcliffe and Gedling – enabling an individual focus on the communities in each area.

Assessors were also impressed with the high quality of the evidence submitted and how the Baby Friendly Standards have been embedded and implemented across the Children and Young People’s Service at the Trust.

Theresa Drozdowska, Alison Jee and Jo Glossop, Infant Feeding Leads, said they feel proud to work in such a positive supportive Trust. Theresa added: “We are all absolutely delighted to have been reaccredited with the BFI Gold Accreditation Award and are especially proud to have achieved it during such difficult times. The revalidation process was a great opportunity to showcase some of the fantastic work the team has done to ensure we are still able to support mums, babies and families in these challenging times.”

You can also visit the Healthy Family Teams site for further information.


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Nottinghamshire Healthcare NHS Foundation Trust runs a confidential secure text messaging service for parents of children aged 0-19 years called Parentline. The service operates Monday to Friday between 9am and 4.30pm, excluding bank holidays. All texts will be responded to by a public health practitioner within 24 hours. Outside of the service working hours, you’ll receive a message back to inform you that your text will be responded to once the line reopens.

  • Parents and carers of children aged 0-19:



Should you require urgent health advice in the meantime, please contact your GP, visit an NHS walk-in centre or call NHS 111. For emergencies, dial 999 or visit A&E.

This page was last reviewed on 16-09-2021

This page will be next reviewed on 16-09-2024